Trends with Benefits #30: Omnichannel Retail with Jeff Macke
13 October 2020
Omnichannel Retail Surges
Despite many headlines highlighting bankruptcies and empty malls, there are some retail names who have actually thrived this year. Much like other tech-enabled themes, COVID-19 has accelerated trends in online commerce for retail brands, at least for those that were prepared. As I discuss with Jeff, the story goes beyond just having an online portal, but leveraging omnichannel marketing.
Among the largest names in retail, as represented by the MVIS U.S. Listed Retail 25 Index, the differences between winners and losers this year is dramatic. On one end you have a name like JD.com Inc., China's largest online retailer, sporting a 120% gain year-to-date through month-end September, and at the other end, Macy's with a nearly 61% decline1. The difference separating many of the names into winners and losers is their ability to leverage not only ecommerce, but all channels of marketing to facilitate engagement with their brand.
Related Insights
IMPORTANT DEFINITIONS & DISCLOSURES
This material may only be used outside of the United States.
This is not an offer to buy or sell, or a recommendation of any offer to buy or sell any of the securities mentioned herein. Fund holdings will vary. For a complete list of holdings in VanEck Mutual Funds and VanEck Vectors ETFs, please visit our website at www.vaneck.com.
The information presented does not involve the rendering of personalized investment, financial, legal, or tax advice. Certain statements contained herein may constitute projections, forecasts and other forward looking statements, which do not reflect actual results. Information provided by third-party sources are believed to be reliable and have not been independently verified for accuracy or completeness and cannot be guaranteed. Any opinions, projections, forecasts, and forward-looking statements presented herein are valid as of the date of this communication and are subject to change without notice. The information herein represents the opinion of the author(s), but not necessarily those of VanEck.
The views contained herein are not to be taken as advice or a recommendation to buy or sell any investment in any jurisdiction, nor is it a commitment from Van Eck Associates Corporation or its subsidiaries to participate in any transactions in any companies mentioned herein. This content is published in the United States. Investors are subject to securities and tax regulations within their applicable jurisdictions that are not addressed herein.
All investing is subject to risk, including the possible loss of the money you invest. As with any investment strategy, there is no guarantee that investment objectives will be met and investors may lose money. Diversification does not ensure a profit or protect against a loss in a declining market. Past performance is no guarantee of future results.
Related Insights
16 April 2024
19 March 2024
05 March 2024
22 February 2024
