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Trends with Benefits #122: The Business of Sports with Will Wilson

31 July 2024

Listen Time 32:30 MIN

Following the recent start to the Paris 2024 Olympics, Will Wilson discusses the Olympics economy, why he thinks sponsors are the biggest “winners,” and wealth management for athletes.

While everyday people typically accrue wealth over time, athletes are in a unique situation, experiencing most of their earning potential early in their careers. This makes it even more important for them to protect their wealth. Will Wilson, Chief Corporate Development Officer, Global Sports and Sustainability, at Galway Holdings, talks about the business implications of sports and how these affect athletes. We explore whether sports are recession-proof, the benefits of Olympic sponsorships, and private equity investment in sports teams.


Show Notes:

02:55 Will’s background

06:22 Do Olympic athletes have agents?

09:03 Wealth management misperceptions among athletes

16:15 Will we see larger deals for professional athletes?

22:45 What’s next for Galway Holdings?

25:50 Why sponsors are the biggest “winners” of the Olympics

27:10 Long-term trend

29:30 Trend or fad

Trend or Fad

Listen for Will’s take on robot umpires, padel, sports betting apps, players betting, and underarm Botox.

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