Trends with Benefits #81: “Alexa, Differentiate My Brand” with Emily Binder

Ed chats with Emily Binder, Founder of WealthVoice, about the growth of voice marketing, how financial advisors can differentiate their brand, and ways to create impactful content.

What is a “hands-free homepage”? Amazon Alexa and Google Home are touted for their ease of use, but have you ever considered their value from a branding perspective? These voice assistant devices offer another touchpoint for brands to connect with consumers in their own home.

I meet with Emily Binder, Founder of WealthVoice, to learn about voice marketing and the unique opportunity for financial advisors in this space. We discuss ways to create impactful content and how to make your brand stand out to clients.

Show Notes:

6:32 Marketing and Branding in the Subconscious

10:42 How Should an Advisor Think About Their Brand?

11:59 Brand Touchpoints

12:50 Voice Experiences

17:25 Creating Impactful Content

24:48 The Hands-free Homepage

26:24 Negotiating Salaries for Women

29:35 Long-term Trend

Trend or Fad

Listen for Emily’s view on QR codes, TikTok influencers, the creator economy, and user-generated content.