China’s consumers are world leaders in online spending. That is contributing to the rapid expansion of many ecommerce platforms1.
China's online retail market is larger than the next 10 markets combined1.
Online Retail Transaction Value
Online B2C and C2C Market, 2017-2019 CAGR (%)
1Source: iResearch and MOFCOM for China; eMarketer; McKinsey China Digital Consumer Trends 2019.