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“I don’t want to belong to any club that will accept me as a member”, Groucho Marx, US actor and comedian, 1949.
The Covid-19 crisis has had an unexpected side effect: many people have stepped into the world of investing for the first time. I would have liked to welcome them to our growing “Club of Long-Term Investors” for people who invest patiently but profitably over time. But after reading about their speculative investing behavior, I reckon some might belong to the new “Club of Reckless Investors,” recently established for thrill seekers.
Was it depressed equity prices? Or a growing consciousness that interest rates will remain low for a long time? Were people bored on their sofas during the lockdown, looking for more exciting ways to spend their leisure? Whatever the reasons, Europe has seen an upsurge in new retail investors during the Coronacrisis. This has alarmed the European Securities and Markets Authority, so much that it issued a public statement on 6 May warning investors that investing can be risky and urging investment firms to conduct business responsibly.
I should be happy about this upsurge. A self-confessed investment evangelist, one of my missions is convincing people to start investing. Taking a patient approach, it can build up your capital, create a cushion for the future and provide investment capital for the economy, helping to create jobs and prosperity. As we can see in figure 1, there is still a lot of evangelizing for me to do. In most European countries only a minority of households invests.
Share of households which invests in any type of financial product
Source: European Commission - Distribution systems of retail investment products across the European Union (2018).
But let’s have a look at 2020’s new group of investors we welcome among us. Firstly, there are a lot of them. According to the French financial regulator, Autorité des Marchés Financiers (AMF), in March alone France welcomed 150.000 new equity investors1. Turning to the Netherlands, ABN AMRO, the country’s largest retail bank, reports that the number of people opening brokerage accounts in the first five months of 2020 is up three times on last year.2
Secondly, they’re relatively young. As we see in figure 2, the average investor is normally in his 50s (55 to be exact). Yet 2020’s new investors are far younger.
According to the largest online Dutch broker, Binck Bank, 45% of new investors are in their 20s or 30s. Other countries tell similar stories. E.g., the AMF indicated that this year’s new investors are on average 10 – 15 years younger than regular investors.
Source: Representative survey amongst Dutch execution only investors by Kantar, October 2019
Thirdly, new investors are still mainly male. In line with the existing investor population, only 20% - 25% of newcomers are female.
The German financial regulator, BaFin, sheds some light on the new investors’ behavior, adding to my fear that many of them are seeking a diversion from enforced boredom rather than being serious long-term investors. According to a recent publication3, German retail investors during the Coronacrisis mainly bought the following:
Example: Data for France
Source: Étude des résultats des investisseurs particuliers sur le trading de CFD et de Forex en France, AMF, October 2014. Data is from 14799 clients in France and has been collected through multiple brokers, with a collective market share of 54%, in the period 2009 – 2013.
I hope that by now you are not interested in joining the Club of Reckless Investors. If you know or meet any member of this club, please tell him or her about our Club of Long-Term Investors. A much more select club of people who invest for the long term, diversifying their portfolios across asset classes, companies, countries and regions. A club of people who are conscious of costs. People who value the importance of patience. A club which is open to everyone, including Groucho Marx if he were alive today and prepared to break his rule. But the admission process takes much longer.
1Source: Comportement des investisseurs particuliers pendant la crise COVID-19, AMF, April 2020.
2Source: Nieuwe belegger is jong en waaghals: 'Ik was gewoon aan het gokken', Financieel Dagblad 10 July 2020.
3Source: Corona-Krise treibt Verbraucher in Aktieninvestments, Bafin, 13 May 2020.
4Source: AMF’s decision of 1 August 2019 restricting the marketing, distribution or sale, in France or from France, of contracts for differences to retail investors. AMF.
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