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  • Trends with Benefits

    Omnichannel Retail with Jeff Macke

    Ed Lopez, Head of ETF Product
     

    Jeff Macke, investor, financial expert, and former cast member of CNBC's Fast Money joins me to talk about retail stocks and specifically how omnichannel marketing is driving a wedge between winners and losers in the space. We talk about some of the top consumer names today, trends in connected-home fitness and what’s happening in your local mall.

    Omnichannel Retail Surges

    There are a few retail names who have actually thrived this year, despite many of the headlines highlighting bankruptcies and empty malls. Much like other tech-enabled themes, COVID-19 has accelerated trends in online commerce for retail brands, at least for those that were prepared. As I discuss with Jeff, the story goes beyond just having an online portal, but leveraging omnichannel marketing.

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    Among the largest names in retail, as represented by the MVIS U.S. Listed Retail 25 Index, the differences between winners and losers this year is dramatic. On one end you have a name like JD.com Inc., China's largest online retailer, sporting a 120% gain year-to-date through month-end September, and at the other end, Macy's with a nearly 61% decline1. The difference separating many of the names into winners and losers is their ability to leverage not only ecommerce, but all channels of marketing to facilitate engagement with their brand.

    Trend or Fad

    Listen for Jeff’s take on spending on health and wellness, men’s cosmetics and bitcoin.

    1FactSet, as of 30 September 2020.


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  • Authored by

    Ed Lopez
    Head of ETF Product

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