A Taste for Tech

China’s consumers are world leaders in online spending. That is contributing to the rapid expansion of many ecommerce platforms¹.

China's online retail market is larger than the next 10 markets combined¹.

Online Retail Transaction Value
Online B2C and C2C Market, 2017-2019 CAGR (%)

¹Source: iResearch and MOFCOM for China; eMarketer; McKinsey China Digital Consumer Trends 2019.