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It’s Not Too Late to Invest in Gold

28 April 2025

Watch Time 1:54 MIN

Is it too late to invest in gold? Even though gold’s price has passed $3,000, we believe now is still an ideal time to invest due to ongoing inflation, government debt, and geopolitical risks. Find out about gold’s benefits as a safe haven asset and how much of a portfolio to allocate to gold.

It’s Not Too Late to Invest in Gold

We get lots of questions on gold. And the most common question here with gold above $3,000 an ounce, did I miss it? Short answer for us, absolutely not.

I'm going to reframe the question a little bit. “Did I miss it?” seems a lot like, “Is it too late to diversify?” And it's never too late to diversify. Gold's a great diversifying asset. But on top of that, we actually think you can make a lot of money with it still. So as we sit here, well above $3,000 an ounce, in 2025, we could see gold going to $4,000 an ounce. Go out to 2026, we could easily see gold at $5,000 an ounce.

And then it sets up a why. Right now, in our opinion, arguably a perfect time for gold. I really couldn't imagine a better time for gold. You've got persistently elevated inflation. You've got tons of government debt, tons of government overspending. You've got geopolitical chaos and now increased recessionary risks the further the tariffs go on.

So the setup is actually perfect for gold. And then it comes down to if, if now is the right time to invest and the backdrop is there, well, how much do you actually allocate of a total portfolio? So if you're a 60/40 investor, we think that that number is at minimum is 5%. So right now, if you've got 0% in gold, that number should be five. And that makes a lot of sense.

In our opinion, gold deserves to be owned. Why? Because gold protects you against all of the risks that you're currently facing as an investor. That's why gold's rallying. It's a stable safe haven store value asset we think that deserves to be owned.

If you're interested in gold, VanEck's the right place. We've got everything from gold equities, gold bullion, and diversified real asset solutions with plenty of gold in them.

Go to VanEck.com to learn more.

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