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We embrace the success and whimsy of Vineyard Vines and its motto "every day should feel this good." But having the daily responsibility of managing other peoples’ hard-earned capital is some serious business. It is not so easy for us to kick back and feel the salty sea spray.
In the spirit of lightening our clients’ yearend stress, we try to inject some fun into the holiday season. Our signature Vineyard Vines silk ties and carrying totes depict what we consider to be an important macro investment trend or news. These are themes we discuss with our clients throughout the year, and past ties have featured Janet Yellen, Mario Draghi, and Ben Bernanke. 2015 ties and matching tote bags "show a boat called the 'QE III' sailing into the sunset. The boat appears to be empty, though there are queasy waves ahead."
Interest in our ties and totes has grown over the years, and has elicited comments from reporters, businesses, and social media. We are especially proud that the WSJ took notice of our sartorial fun.Always on the lookout for new ideas. Please send them to Jan van Eck, our CEO.
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