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The "jpeg economy" is now the size of small countries (well, Jordan & Turkmenistan), as #1 NFT platform OpenSea is reporting $3.55B in marketplace sales over the last 30 days.2 Maintaining that torrid pace would imply an annual GMV (gross merchandise value) of $43B for OpenSea, which now controls 98% of the NFT market.3 In comparison, the global art and antiques market totaled $50B in 2020. At first glance, one of these two markets may look mispriced to you. Dig into the details, however, and some more nuances emerge.
First, the velocity of digital assets has always been much higher than in traditional finance. Programmability, instant settlement, pseudonymity and 365/24/7 global trading are just a few of the features that encourage more frequent transactions. According to Goldman Sachs' research, the velocity of crypto is ~10x higher than that of stocks.6 Indeed, the OpenSea data reveal that 204k unique addresses have performed 2.28M NFT transactions in the last 30 days.7 That's an annualized "collectibles" turnover of 130x! Perhaps not sustainable to such a degree, but this is illustrative that advances in cryptography have created demand for transactions not previously economically rational.
Source: Goldman Sachs, through 31/12/20.
Second, and in support of the first point, although NFTs are theoretically "non-fungible", thanks to the power of DeFi, that is not entirely accurate. Most NFT creators earn royalties of between 2-5% every time their work is sold8, so their future income is tied to the art they create. Furthermore, DeFi and NFTs will soon converge, with leading lending protocols such as Aave (AAVE, mkt cap $6B) planning to accept NFTs as collateral in lending pools, according to Aave founder Stani Kulecov in a June twitter post. Fractional buying of NFTs, loans collateralized by NFTs, and event ticketing with special bonus features for NFT holders, as the USTA has piloted this year, will debut in coming quarters. As an example, the US Tennis Open's limited-edition NFT trading cards include "one-of-one" cards with specific benefits including backstage tours, playing in Arthur Ashe stadium, photo opps with the trophies, etc. FTX's CEO Sam Bankman-Fried, whose cryptocurrency exchange recently struck sponsorship deals with both the NBA (via the purchase of the Miami Heat Arena) and the MLB, said on a recent Twitter Spaces that he was working with the MLB on NFT ticketing. As those event and ticketing "cash" markets develop, a derivatives market that includes options to buy or sell access to certain events (and people) is likely to follow. Meanwhile, metaverse and gaming platforms such as Decentraland, Cryptovoxes and Nifty Island will use an "airdrops" or staking mechanisms to reward NFT holders with "free" digital currency or virtual goods in exchange for time spent.9 By producing a stream of cash flow, a portfolio of NFT assets will become fungible in DeFi.
Lastly, in comparing the $50B art and collectibles markets to the $40B+ NFT market, we should note that velocity of traditional art is likely to rise because of the emergence of NFTs, even as the absurd 130% collectibles NFT turnover comes back to earth. Already, COVID-19 has turbocharged online sales of traditional art from 9% of total sales in 2019 to 25% in 2020. Investors are now more comfortable buying a work sight unseen. And with interest rates near zero and asset prices at high valuation, "some lenders say they're seeing more interest from wealthy art buyers who are willing to pledge paints as collateral in exchange for cash they can sink into other investments," according to a Bloomberg News report on 13 August, which noted the yields on such packages of art-based loans at about 8%.10 In recent months, Bank of America has said its art-lending business grew by 15% year over year at the end of June, while Sotheby's financial services division said its loan book increase by almost 50% since 2018.11 With collectibles as a proof-of-concept, it seems likely that NFTs will permeate these real-world asset use cases, making it easier for investors to fractionalize, securitize, lend and trade art of every kind. More capital available to chase those 8% yields should be bullish for the asset class, new and old.
In a July interview on CNBC, the famed artist Damien Hirst, who has his own NFT project, said: “I’ve often thought about it like, in terms of the ‘Mona Lisa.’ Which would I rather own? The ‘Mona Lisa’ itself, with all the difficulties with looking at it because of the tourists and the bulletproof glass, or the merchandising possibilities? The T-shirts and the postcards and the earrings and the mugs.” For an extreme analogy of this insight, consider that Disney went public in 1957 as a collection of "real world art" that was packaged into bits and bytes for global consumers on a 60-year march to $330B in market cap.12 Disney keeps 100% of its IP. OpenSea takes 2.5%. OpenSea last raised capital in July at $1.5B.13
Source: Bloomberg. Data as of 1/9/2021.
OpenSea's sudden dominance surprised many who predicted a more even playing field among NFT marketplace websites. That it leverages the Ethereum blockchain exclusively is a happy byproduct for ETH, which itself controls 72% of the DeFi market (though that number is falling with the rise of Solana and other chains better suited for even higher frequency trading).14 Given collectors' capital gains in NFT, there should be strong appetite to stake winnings in ETH (and crypto more generally) to avoid tax liabilities, however temporarily, as there are no tax liabilities until withdrawn to fiat. This tax arbitrage should also encourage more ETH-denominated purchases in the form of NFTs.
Source: DefiLlama. Data as of 29/8/2021.
Meanwhile, unstaking ETH is a burdensome process that may take months. And as Ethereum fully transitions to proof-of-stake in 2022, an increasing proportion of ETH market participants may feel that friction. As such, it is interesting to note the much-improved liquidity in the CME's Ethereum futures contracts, whose average daily value traded now regularly exceeds $500M just six months since launch—a landmark that Bitcoin futures took two and half years to achieve.15The futures' price spreads vs. spot have also improved considerably since the 9 February launch and now approach Bitcoin's, making the venue potentially a viable option for commercial players.
Source: CME, Bloomberg, VanEck. Data as of 31/8/2021.
Average spread between the CME CF Ether-Dollar Real Time Index and CME Futures at 4pm UK Time daily. Source: CME, Bloomberg, VanEck calculations, as of 24/8/2021.
The commercial market has thus acknowledged that ETH is a significant commodity, whose futures volumes exceed some assets with much longer histories, including assets that underlie existing futures-based ETFs such as the Breakwave Dry Bulk Shipping ETF (BDRY, mkt cap $81m, ADV $8M as of 1/9/2021). For context, lumber began trading on the CME in 1986, the Norwegian Krone in 2002, and the Polish Zloty in 2004.
PLN = Polish Zloty, NOK = Norwegian Krone, RUB = Russian Ruble. Source: CME, Bloomberg, VanEck. Data as of 21/8/2021.
Source: CME, Bloomberg, VanEck. Data as of 21/8/2021.
Lastly, we are in the midst of introducing our Ethereum estimates for 2022. Our initial estimates of $18B in protocol revenues for 2021, made three days after the market peak on 12 May, are still within a few percentage points of the current run-rate of $17.3B, despite the 60% market correction from May to July.16 As usual, the lower gas prices17attracted new applications that didn't make economic sense previously, and those applications (jpegs!) attracted users who are now in the money. With the 2022 transition to proof-of-stake, however, visibility gets much tougher. Getting next year right hinges on a few key inputs, including transaction growth, gas prices, amount staked, percent burned, and of course, for dollar investors, the ETH price.
1 ArtEconomics & UBS Research. https://d2u3kfwd92fzu7.cloudfront.net/The-Art-Market_2021.pdf
2 DappRadar https://dappradar.com/ethereum/marketplaces/opensea, World Bank https://data.worldbank.org/indicator/NY.GDP.MKTP.CD?most_recent_value_desc=true.
3The Block Research, 1/9/2021.
4 OpenSea website, https://opensea.io/collection/cryptopunks?collectionSlug=cryptopunks&search[sortAscending]=false&search[sortBy]=PRICE.
5 Artnews.com The Most Expensive Picassos to Sell at Auction – ARTnews.com
6Goldman Sachs, through 31/12/2020.
7 DappRadar https://dappradar.com/ethereum/marketplaces/opensea.
8IntoTheBlock webinar, "The NFT Resurgence", 1/9/2021.
9 VanEck research.
10"Fine art lending thrives, thanks to yield-hungry hedge funds," Bloomberg, 13/8/2021.
12Bloomberg, as of 1/9/2021.
13 TechCrunch, 7/7/2021, https://techcrunch.com/2021/07/20/nft-market-opensea-hits-1-5-billion-valuation/.
14DefiLlama, as of 29/8/2021.
15CME, Bloomberg, VanEck. Data as of 31/8/2021.
16Bloomberg, TheBlock, VanEck research.
17 “Gas” refers to the fee, denominated in ETH, required to successfully conduct a transaction on Ethereum.
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