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Metaverse

Marketing Communication

What is the Metaverse?

The metaverse is a concept of a persistent, online, 3D universe that combines multiple different virtual spaces.

You can think of it as a future iteration of the internet. The metaverse will allow users to work, meet, game, and socialize together in these 3D spaces.

The metaverse isn’t fully in existence, but some platforms contain metaverse-like elements. Video games currently provide the closest metaverse experience on offer. Developers have pushed the boundaries of what the definition of a game is through hosting in-game events and creating virtual economies.

Although not required, cryptocurrencies can be a great fit for a metaverse. They allow for creating a digital economy with different types of utility tokens and virtual collectibles (NFTs). The metaverse would also benefit from the use of crypto wallets, such as Trust Wallet and MetaMask. Also, blockchain technology can provide transparent and reliable governance systems.

Blockchain, metaverse-like applications already exist and some even provide people with an income. Axie Infinity is one play-to-earn game that many users play to support their income. SecondLive and Decentraland are other examples of successfully mixing the blockchain world and virtual reality apps.

When we look to the future, big tech giants are trying to lead the way. However, the decentralized aspects of the blockchain industry is letting smaller players participate in the metaverse’s development as well.

The metaverse may be driven by augmented or virtual reality, with each user controlling a character or avatar. For example, you might take a mixed reality meeting with an Oculus VR headset in your virtual office, finish work and relax in a blockchain-based game, and then manage your crypto portfolio and finances all inside the metaverse.

Some aspects of the metaverse are already existing in virtual video game worlds. Games like Second Life and Fortnite or work socialization tools like Gather.town bring together multiple elements of our lives into online worlds. While these applications are not the metaverse, they are somewhat similar. The metaverse still doesn’t exist yet.

Besides supporting gaming or social media, the metaverse will combine economies, digital identity, decentralized governance, and other applications. Even today, user creation and ownership of valuable items and currencies help develop a single, united metaverse. All these features provide blockchain the potential to power this future technology.

How to Invest in the Metaverse?

The best way to gain exposure to the development of the Metaverse is to invest in the underlying technologies that make it possible. At its core, the Metaverse is created using smart contracts and other distributed infrastructure that blockchain projects provide. VanEck provides a straightforward, diversified and easy way to invest in a broad selection of smart contract platforms that enable Metaverse.

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