Trends with Benefits #145: Harnessing Social Media for Smarter Investing

Key Takeaways:

• Millennials are increasingly turning to social media for investment insights rather than traditional financial advisors.
• Social media offers investors valuable financial education but also poses risks of misinformation.
• A growing opportunity exists to develop platforms that promote credible, engaging financial education.

Summary:

In this episode of Trends with Benefits, Max Nicholson, founder and CEO of Blossom, a social investing app with over 100,000 users, discusses the rise of retail investing, especially during the COVID‐19 pandemic. Max highlights both the positive aspects of transparency and education through social media, as well as the negative implications of a reckless, gambling-like mentality among investors. The discussion emphasizes the need for platforms that foster more informed investment practices.

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Harnessing Social Media for Smarter Investing

Show Notes:

02:22 What Is Blossom?

07:14 Privacy vs. Transparency

09:20 Blossom Origin Story

19:59 Where Blossom Fits in the Investor Lifecycle

22:05 Can Tech Help Advisors Serve Smaller Accounts?

29:45 Covered‐Call & Single-Stock ETFs: Education vs. Yield‐Chasing

34:00 Is the Meme-Stock Era Over?

35:57 Diversification vs. Thematics

39:45 Long‐Term Retail Trends

47:24 Trend or Fad?

Trend or Fad

Listen for Max’s take on finfluencers, AI-powered stock picking, tokenization, and nuclear power.

Follow Ed Lopez @thatEdLopez on X (Twitter).

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