Trends with Benefits #27: Pete Basgen on the State of Streaming
22 September 2020
In this episode of Trends with Benefits, Pete Basgen, Director, Brand partnerships for Lightstream, joins me for a discussion on the growth of streaming and how user-generated content and changing consumer preferences are shifting the way big brands target audiences in today’s tech-enabled world.
The Flood of Streamers
In case you haven't noticed, there's been a massive explosion in streaming and it goes way beyond cord-cutting and streaming movies on Netflix. We are in a new age of user-generated content, changing media and entertainment preferences, and new models for brand building.
Technology has enabled consumers to have a more immersive and interactive experience with content, whether it be video games, art, music, current events or pretty much anything else. Today, it's easier than ever to be your own content generator.
Lightstream is a company that helps anyone create a professional looking broadcast and stream it to major platforms such as Facebook, Twitch and YouTube. Pete Basgen works to connect consumer brands with gamers and other streamers.
Pete was a great person to talk with about trends in the gaming space, the state of streaming and how brands should or shouldn't go about targeting ad-savvy and hard-to-reach audiences. Pete’s experience includes helping to run digital marketing for Cheerios at General Mills, in addition to stints at Playstation, Twitch and Twitter.
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