Trends with Benefits #98: Financial Literacy with Lisa Crafford

April is Financial Literacy Month, and there’s no better way to celebrate than chatting with Lisa Crafford, Director and Head of Business Consulting at BNY Mellon, Pershing. Lisa talks about how market conditions may affect people’s approach to financial literacy and how both schools and financial advisors can help alleviate this problem. We discuss “finfluencers” (financial influencers) and social media’s impact on financial education, including the benefits and downsides. Lastly, Lisa shares her “hidden gem” when it comes to investment tools.

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Financial Literacy with Lisa Crafford

Show Notes:

02:03 The Importance of Financial Literacy Today

05:38 Where Lisa’s Passion Began

08:18 The Impact of COVID-19 on Financial Literacy

14:48 The Role of Market Conditions

23:31 How Advisors Can Help

25:07 Lisa’s Investing “Hidden Gem”

26:50 Long-Term Trend

29:22 Trend or Fad

Trend or Fad

Listen for Lisa’s views on defined benefit pension plans, “buy now, pay later,” artificial intelligence, and the four-day work week.

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