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Investing Driven by Social Sentiment

January 13, 2022


Join the Swarm! With the VanEck Social Sentiment ETF

VanEck Social Sentiment ETF (BUZZ) provides exposure to U.S. large cap stocks with the highest degree of positive social sentiment and bullish investor perception.

This large cap equity ETF tracks an index that captures and analyzes millions of interactions across social media platforms, news articles, blog posts and other content from online sources to measure stock specific sentiment. It leverages this data to identify stocks with the highest degree of positive investor sentiment and perception to provide the most upside return potential.

  • Investor sentiment has proven to be an important factor in stock performance.
  • Sentiment is tracked by monitoring millions of online interactions.
  • A consistent track record of discussions, not short-term bursts, is required for index inclusion.

The Process: BUZZ NextGen AI US Sentiment Leaders Index

Starting Universe: US Large Cap Stocks

Data

Millions of unique stock-specific data points are aggregated from online sources including social media, news articles, blog posts and other alternative datasets. The index targets the most mentioned US large cap stocks.

Analyze

The data is filtered through an analytics model utilizing Natural Language Processing Technology to determine what the online community is saying about these stocks and whether the sentiment is positive, negative, or neutral on a collective basis.

Rank

The model then scores and ranks each stock based on the degree of positive sentiment and breadth of discussion.

Selection

The 75 stocks with the highest scores are selected for inclusion and weighted according to their rank. The process is repeated each month capturing the latest insights and keeping stock selections current.
The Process: BUZZ NextGen AI US Sentiment Leaders Index The Process: BUZZ NextGen AI US Sentiment Leaders Index

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Important Disclosures

An investment in the Fund may be subject to risks which include, among others, risks related to social media analytics, investing in equity securities, medium-capitalization companies, information technology, communication services, consumer discretionary, health care and industrials sectors, market, operational, high portfolio turnover, index tracking, authorized participant concentration, new fund, absence of prior active market, trading issues, passive management, fund shares trading, premium/discount and liquidity of fund shares, non-diversified and concentration risks which may make these investments volatile in price or difficult to trade. Medium-capitalization companies may be subject to elevated risks.

Investing in companies based on social media analytics involves the potential risk of market manipulation because social media posts may be made with an intent to inflate, or otherwise manipulate, the public perception of a company stock or other investment. Although the Sentiment Leaders Index provider attempts to mitigate the potential risk of such manipulation by employing screens to identify posts which may be computer generated or deceptive and by employing market capitalization and trading volume criteria to remove companies which may be more likely targets for such manipulation, there is no guarantee that the Sentiment Leaders Index's model will successfully reduce such risk. Furthermore, text and sentiment analysis of social media postings may prove inaccurate in predicting a company's stock performance.

BUZZ NextGen AI US Sentiment Leaders Index (the “BUZZ Index”) is a product of BUZZ HOLDINGS ULC (“BUZZ Holdings”), and has been Licensed to Van Eck Corporation for use in connection with the VanEck Social Sentiment ETF. “BUZZ” is a trademark of BUZZ Holdings, which have been licensed by Van Eck Associates Corporation for use in connection with the BUZZ Index. VanEck Social Sentiment ETF is not sponsored, endorsed, sold or promoted by BUZZ Holdings or its shareholders, including Periscope Capital Inc., or the licensor of the BUZZ Index, and/or their respective affiliates and third party licensors. BUZZ Holdings makes no representation or warranty, express or implied, to the owners of the VanEck Social Sentiment ETF or any member of the public regarding the advisability of investing in securities generally or in VanEck Social Sentiment ETF, particularly or the ability of the BUZZ Index to track general market performance. Licensor’s only relationship to the Licensee is the licensing of the Index which is determined and composed by Licensor without regard to Licensee or the Product(s). Licensor has no obligation to take the needs of the Licensee or the owners of the Product(s) into consideration in determining or composing the Index. Licensor shall not be liable to any person for any error in the Index nor shall it be under any obligation to advise any person of any error therein. BUZZ Holdings is not an investment advisor and the inclusion of a security in the BUZZ Index is not a recommendation by BUZZ Holdings to buy, sell, or hold such security, nor should it be considered investment advice.

BUZZ HOLDINGS DOES NOT GUARANTEE THE ADEQUACY, ACCURACY, TIMELINESS AND/OR THE COMPLETENESS OF THE BUZZ INDEX OR ANY DATA RELATED THERETO OR ANY COMMUNICATION WITH RESPECT THERETO, INCLUDING BUT NOT LIMITED TO, ORAL OR WRITTEN COMMUNICATION (INCLUDING ELECTRONIC COMMUNICATIONS). BUZZ HOLDINGS SHALL NOT BE SUBJECT TO ANY DAMAGES OR LIABILITY FOR ANY ERRORS, OMISSIONS, OR DELAYS THEREIN. BUZZ HOLDINGS MAKES NO EXPRESS OR IMPLIED WARRANTIES, AND EXPRESSLY DISCLAIMS ALL WARRANTIES, OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE OR USE OR AS TO RESULTS TO BE OBTAINED BY Van Eck Associates Corporation, OWNERS OF THE VanEck Vectors Social Sentiment ETF, OR ANY OTHER PERSON OR ENTITY FROM THE USE OF THE BUZZ INDEX OR WITH RESPECT TO ANY DATA RELATED THERETO. WITHOUT LIMITING ANY OF THE FOREGOING, IN NO EVENT WHATSOEVER SHALL BUZZ HOLDINGS BE LIABLE FOR ANY INDIRECT, SPECIAL, INCIDENTAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES INCLUDING BUT NOT LIMITED TO, LOSS OF PROFITS, TRADING LOSSES, LOST TIME OR GOODWILL, EVEN IF THEY HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES, WHETHER IN CONTRACT, TORT, STRICT LIABILITY, OR OTHERWISE. THERE ARE NO THIRD PARTY BENEFICIARIES OF ANY AGREEMENTS OR ARRANGEMENTS BETWEEN BUZZ HOLDINGS AND Van Eck Associates Corporation, OTHER THAN THE LICENSORS OF BUZZ HOLDINGS.

Investing involves substantial risk and high volatility, including possible loss of principal. An investor should consider the investment objective, risks, charges and expenses of a fund carefully before investing. To obtain a prospectus and summary prospectus, which contain this and other information, call 800.826.2333 or visit vaneck.com. Please read the prospectus and summary prospectus carefully before investing.

Van Eck Securities Corporation, Distributor, 666 Third Avenue, New York, NY 10017

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